Getting Started on the Roll20 Marketplace



Marketing Manager

So you’ve become a Marketplace creator. Congratulations! But what’s next?

How do you get more eyes on your items to generate the sales you’re looking for and ultimately hit those revenue goals you’ve set?

Never fear. I’m here to share three tips for getting started on the Roll20 Marketplace. So let’s jump right in!


When you are preparing your item for approval, be sure to use the tag section within the item properties to your advantage, as this helps others discover your stuff. However, the key here is not to use specific game systems in your tags like “D&D” or “Call of Cthulhu,” as users are less focused on the game system and care more about the item’s theme and contents.

Tagging your items intentionally increases the chance that your item will be found by the people who are really looking for it.


Your items only live on the front page of the Marketplace for so long, and once your 15 minutes of fame are up, you have to compete for traffic. Posting about your items on social media is a great way to get eyes on your masterpieces. Not only that, but if done correctly, you can begin to build your own community of others who love your work and want to share it. Sync up your channels to cross-promote your content so people who aren’t following you in one place can still see what you’re up to.

If you’re concerned about not having a large enough audience, don’t sweat it, keep at it. Building a following takes time. In the meantime, you can use Roll20 as a resource. Be sure to tag your social posts with #Roll20Creator or tag us directly to let people know your items are on the @roll20app marketplace! This gets our attention and prompts a reshare from us, allowing you to benefit from the reach of our community!


The first impression people will have about your item starts with the cover. I have seen way too many creators make the mistake of pouring all their energy into their item but leaving nothing to desire in their cover image. This is probably one of the most important parts of your item, as it gets the most facetime with potential buyers on the marketplace.

Your cover photo is going to be the first thing people see when browsing the marketplace so your image should give them a reason to want to click on it.

Having a well-designed cover image that also includes a sample of what folks will be buying can make all the difference, so this is a step you don’t want to skip!

These things can really have an impact on your experience with the Roll20 Marketplace, so keep these tips in mind–especially if you are a new creator. They can be a great way to help you get off the ground!

To learn more about becoming a Roll20 Creator, read our guide here!

Jelisa Marketing Manager

Jelisa (she/her) is a Marketing Manager with an organized brain who makes candles, crafts, and plays Animal Crossing. Her dogs come to all of her meetings and are a super-official part of the marketing team.